Which of the following should be done immediately if a customer reports damage?

In the scenario where a customer reports damage, it is critical to prioritize the immediate actions that ensure proper documentation and response to the situation. Keying the vehicle's information, often referred to as "keying the VX" (where VX may stand for Vehicle Exchange or another notation used in the rental process), is essential because it triggers the necessary procedures within the company’s risk management system. This action helps to document the incident formally, capturing all relevant details for future reference and action.

By keying the vehicle, staff can ensure that all data regarding the damage is engaged in the system, which is vital for both record-keeping and insurance purposes. It initiates any required follow-up steps that might include assessments of the damage and provides a timeline for further actions, such as contact with insurance or making decisions regarding repair protocols.

Immediate actions like calling the police, contacting the insurance company, or returning the vehicle to the rental service might be necessary as part of the larger response to the damage report, but these should follow the initial step of logging the incident properly in the system. Engaging with these external parties without first recording the incident could lead to gaps in the documentation process, potentially complicating claims and investigations later on. Thus, focusing on keying the