What is the first action to take in a slip and fall incident?

In a slip and fall incident, the priority is to ensure the safety and well-being of the individual involved while also preserving the integrity of the scene for any potential investigation. The correct choice emphasizes the need to avoid making any abrupt movements or interventions that could exacerbate the person's injuries. This approach is consistent with best practices in emergency management, as moving an injured person without proper assessment can lead to serious complications, especially if there are underlying injuries such as fractures or spinal issues.

By not touching the customer, it allows medical professionals to manage the situation appropriately once they arrive, ensuring that any necessary first aid is conducted in a controlled manner. This also allows authorities or insurance representatives to evaluate the circumstances surrounding the incident without alteration from potential movements made by bystanders.

Transporting the customer, calling their insurance, or taking them home could all introduce risks, either by moving them without proper medical evaluation or complicating the documentation process related to the incident. Thus, the focus on maintaining the integrity of the scene and prioritizing potential medical needs makes the selected action the most appropriate first step.